Microsoft’s Bing search engine is taking its battle against Google to the next level with a new campaign called “Don’t Get Scroogled.”
The company launched a Scroogled website on Wednesday which attacks what Bing refers to as Google’s “unfair ‘pay-to-rank’ shopping practices.” This apparently refers to Google’s decision earlier this year to require merchants to pay in order to have their products come up in the results on Google Shopping. Previously, both free and paid listings were featured in Google Shopping results.
“Sure, they say your search is sorted by relevance, but the truth is Google sells their shopping results,” Bing warns in a video posted to the Scroogled website (see below). “They Scroogle you by defining relevance as how much they’re getting paid. Don’t get scroogled, you may be missing out on the best prices and highest quality products.” Bing then directs shoppers to try out its search engine for shopping instead.
This isn’t the first time that Bing has come out on the offensive against Google. In September, the company launched the Pepsi-style Bing It On challenge, which encouraged people to compare results from the two search engines in an effort to prove that Google isn’t all it’s cracked up to be. Around the same time, Bing also slammed Google’s privacy policies with another online campaign.
UPDATE: A spokesperson for Google has responded by noting that Google is a “great resource for shoppers to find what they need.” Here is the full statement:
“Google Shopping makes it easier for shoppers to quickly find what they’re looking for, compare different products and connect with merchants to make a purchase. With new 360-degree, interactive product images, social shopping lists and a fast growing inventory of more than a billion products worldwide, Google is a great resource for shoppers to find what they need, at great prices for their loved ones this holiday season.”
Thumbnail image courtesy of iStockPhoto, selimaksan.
Get Your Tickets to Mashable Media Summit
The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.
Date: Friday, Nov. 30, 2012
Time: 9:30 a.m. – 5:30 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase early bird tickets on Eventbrite.
A Look Back at Last Year’s Mashable Media Summit